Investigating manufacturer brand strategies to navigate the development of private label in Swedish grocery retail
(2024) BUSN39 20241Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9166626
- author
- Persson, Ellen LU and Blomberg, Ebba LU
- supervisor
- organization
- course
- BUSN39 20241
- year
- 2024
- type
- H1 - Master's Degree (One Year)
- subject
- language
- English
- id
- 9166626
- date added to LUP
- 2024-06-25 13:25:12
- date last changed
- 2024-06-25 13:25:12
@misc{9166626,
author = {{Persson, Ellen and Blomberg, Ebba}},
language = {{eng}},
note = {{Student Paper}},
title = {{Investigating manufacturer brand strategies to navigate the development of private label in Swedish grocery retail}},
year = {{2024}},
}