Walk a mile in my shoes: An empirical research into segment-specific customer journeys
(2021) BUSN39 20211Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9058708
- author
- Bertelsen, Mette Holm LU and Jeppesen, Mads Hüsig LU
- supervisor
- organization
- course
- BUSN39 20211
- year
- 2021
- type
- H1 - Master's Degree (One Year)
- subject
- language
- English
- id
- 9058708
- date added to LUP
- 2021-06-29 14:18:41
- date last changed
- 2021-06-29 14:18:41
@misc{9058708, author = {{Bertelsen, Mette Holm and Jeppesen, Mads Hüsig}}, language = {{eng}}, note = {{Student Paper}}, title = {{Walk a mile in my shoes: An empirical research into segment-specific customer journeys}}, year = {{2021}}, }