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Walk a mile in my shoes: An empirical research into segment-specific customer journeys

Bertelsen, Mette Holm LU and Jeppesen, Mads Hüsig LU (2021) BUSN39 20211
Department of Business Administration
Please use this url to cite or link to this publication:
author
Bertelsen, Mette Holm LU and Jeppesen, Mads Hüsig LU
supervisor
organization
course
BUSN39 20211
year
type
H1 - Master's Degree (One Year)
subject
language
English
id
9058708
date added to LUP
2021-06-29 14:18:41
date last changed
2021-06-29 14:18:41
@misc{9058708,
  author       = {{Bertelsen, Mette Holm and Jeppesen, Mads Hüsig}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Walk a mile in my shoes: An empirical research into segment-specific customer journeys}},
  year         = {{2021}},
}