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2021
Mark Walk a mile in my shoes: An empirical research into segment-specific customer journeys
Bertelsen, Mette Holm ^LU and Jeppesen, Mads Hüsig ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark Act of kindness: A study on modern day crisis handling and its effect on brand identity
Hertanu, Teodora ^LU ; Bertelsen, Mette Holm ^LU and Jeppesen, Mads Hüsig ^LU (2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration
- 1st term paper