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Snakes & Ladders: S-T-O-R-I-E-S of The Physical Store. A qualitative study referred to the role of the physical store in the high involvement products industry.

Beksson, Michaela LU and Christensen, Sara LU (2020) BUSN39 20201
Department of Business Administration
Abstract
This research aims to identify the role of the physical store within the high involvement products buying process in the context of an omnichannel customer journey. Furthermore, we aim to recreate an entirely new customer journey based on the importance of creating epic customer experiences, both in-store and online channels, by integrating an omnichannel strategy in the furniture industry.
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author
Beksson, Michaela LU and Christensen, Sara LU
supervisor
organization
course
BUSN39 20201
year
type
H1 - Master's Degree (One Year)
subject
keywords
Physical Store roles, touchpoints, omnichannel, customer service, customer experience
language
English
id
9019377
date added to LUP
2020-07-08 10:44:41
date last changed
2020-07-08 10:44:41
@misc{9019377,
  abstract     = {{This research aims to identify the role of the physical store within the high involvement products buying process in the context of an omnichannel customer journey. Furthermore, we aim to recreate an entirely new customer journey based on the importance of creating epic customer experiences, both in-store and online channels, by integrating an omnichannel strategy in the furniture industry.}},
  author       = {{Beksson, Michaela and Christensen, Sara}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Snakes & Ladders: S-T-O-R-I-E-S of The Physical Store. A qualitative study referred to the role of the physical store in the high involvement products industry.}},
  year         = {{2020}},
}