Publications | LUP Student Papers

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2025
Mark Private Label Shielding: Myth, Manipulation, or Misconception?
Lesniak, Frida ^LU and Berzell, Greta ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2024
Mark From Brand Ambassador to Cannibal? How to Protect Brand Equity and Identity When Brand Ambassadors Depart
Lesniak, Frida ^LU and Berzell, Greta ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.
Mark Distansarbete: den abstrakta marknadsföringens främsta utmaning
Lundqvist, Jessica ^LU ; Ullsberg, Emmie ^LU and Berzell, Greta ^LU (2024) FEKH29 20241
Department of Business Administration
- Bach. Degree