LUP Statistics
Record
- Title
- Love You Right Back. An Explorative Study of the Active Role of the Brand in the Consumer-Brand Relationship.
- Type
- Student Paper
- Publ. year
- 2014
- Author/s
- Klaeser, Daniela; Bäckström, Izabelle
- Department/s
- Department of Business Administration
- In LUP since
- 2014-06-25
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