Love You Right Back. An Explorative Study of the Active Role of the Brand in the Consumer-Brand Relationship.
(2014) BUSN39 20141Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/4498780
- author
- Klaeser, Daniela LU and Bäckström, Izabelle
- supervisor
- organization
- course
- BUSN39 20141
- year
- 2014
- type
- H1 - Master's Degree (One Year)
- subject
- language
- English
- id
- 4498780
- date added to LUP
- 2014-06-25 15:39:16
- date last changed
- 2014-06-25 15:39:16
@misc{4498780,
author = {{Klaeser, Daniela and Bäckström, Izabelle}},
language = {{eng}},
note = {{Student Paper}},
title = {{Love You Right Back. An Explorative Study of the Active Role of the Brand in the Consumer-Brand Relationship.}},
year = {{2014}},
}