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- 2020
- Brand Activism - the Battle Between Authenticity and Consumer Scepticism
- Let Us Tell You a Story: Signature Stories – Strategic Messaging in an Intriguing, Authentic & Involving Way
- Instagram - from a social platform to an ad-arena?
- What Really Matters - The Consumer Evaluation Process of Brands in the Post-Brand Activism Stage
- Performing a Respectable Consumer Identity
- 2019
- The Sustainable Development of a Market Concept
- Cynicism towards Political Marketing and Branding: The Cause of Political Apathy among Young People
- Brands as Politicians - How Consumers Morally Judge Advocacy Advertising
- 2018
- Starka styrmedel - en studie om relationen mellan arbetsgivarvarumärke och medarbetarnas organisationsidentitet
- Innovation banar väg för globalt företagande – En kvalitativ fallstudie om marknadsförings- och varumärkesstrategier för born globals