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- 2025
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Mark
The Emotional Bond: Exploring Emotional Brand Attachment in the Direct-to-Consumer (D2C) Model
- Master (One yr)
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Mark
How are brand characters portrayed in Formula 1 teams? - A Study of Experience Markets
- Bach. Degree
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Mark
The Strive for Effortless Perfection: Aspirational Identity Performance and The Clean Girl Aesthetic on TikTok
- Master (One yr)
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Mark
The Sound of Silence: Conceptualizing Strategic CSR Silence as a Communication Practice
- Master (One yr)
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Mark
B2B Branding / Varumärkesbyggande i kommersiella fastighetsbranschen
- Bach. Degree
-
Mark
Konsten att kombinera tillgänglighet och exklusivitet – En dialektisk analys av spänningen mellan premium och lyx
- Bach. Degree
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Mark
Förtrollad av flödet: En studie om ungas konsumentbeteende, engagemang och beroende av TikTok
- Bach. Degree
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Mark
Nu eller aldrig – Generation Z i knapphetens grepp
- Bach. Degree
- 2024
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Mark
Milking the Industry: The Expiration Date of Brand Rivalries An in-depth qualitative study unraveling consumer attitudes toward an inter-firm brand rivalry in the Swedish milk industry
- Master (One yr)
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Mark
Camouflaging Controversy: Exploring Citizens’ Understanding of Public Branding through a Case Study of the German Armed Forces
- Master (One yr)