LUP Statistics
Record
- Title
- Case H&M - (Un)coolest Monkey in the Jungle - When Ads Turn Against Their Creators
- Type
- Student Paper
- Publ. year
- 2018
- Author/s
- Beyer, Julia; Bierling, Katharina; Öjerbrant, Frida
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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