Skip to main content
Record
Title
Case H&M - (Un)coolest Monkey in the Jungle - When Ads Turn Against Their Creators
Type
Student Paper
Publ. year
2018
Author/s
Beyer, Julia; Bierling, Katharina; Öjerbrant, Frida
Department/s
Department of Business Administration
In LUP since
2019-02-14
Downloads

Total This Year This Month
6729 1358 284
Downloads per country

United States of America 1224 (18%)
United Kingdom of Great Britain and Northern Ireland 602 (9%)
Sweden 523 (8%)
Germany 418 (6%)
Malaysia 349 (5%)
South Africa 318 (5%)
Canada 240 (4%)
India 230 (3%)
Viet Nam 207 (3%)
Australia 201 (3%)
France 170 (3%)
Denmark 138 (2%)
Romania 118 (2%)
Netherlands (Kingdom of the) 106 (2%)
Italy 103 (2%)
Singapore 93 (1%)
Indonesia 88 (1%)
Spain 77 (1%)
Poland 75 (1%)
Austria 74 (1%)
Turkiye 64 (1%)
Hong Kong (China) 60 (1%)
Unknown 55 (1%)
Portugal 54 (1%)
Russian Federation 46 (1%)
Greece 44 (1%)
Switzerland 43 (1%)
United Arab Emirates 41 (1%)
China 41 (1%)
Belgium 41 (1%)
Ireland 40 (1%)
Philippines 40 (1%)
Egypt 37 (1%)
Pakistan 36 (1%)
Hungary 35 (1%)
Bulgaria 34 (1%)
Thailand 29 (0%)
Croatia 27 (0%)
Kenya 26 (0%)
Peru 24 (0%)
Mexico 23 (0%)
Finland 23 (0%)
Ukraine 22 (0%)
Norway 22 (0%)
Sri Lanka 20 (0%)
Slovakia 19 (0%)
Taiwan (China) 18 (0%)
Lithuania 18 (0%)
Czechia 17 (0%)
Serbia 16 (0%)
Jamaica 14 (0%)
Ghana 14 (0%)
Colombia 13 (0%)
Brunei Darussalam 13 (0%)
Azerbaijan 13 (0%)
Nepal 12 (0%)
Nigeria 12 (0%)
Saudi Arabia 12 (0%)
South Korea 11 (0%)
Bosnia and Herzegovina 10 (0%)
Ecuador 9 (0%)
New Zealand 9 (0%)
Estonia 9 (0%)
Latvia 9 (0%)
Brazil 9 (0%)
Bangladesh 8 (0%)
Chile 8 (0%)
Venezuela 8 (0%)
Japan 8 (0%)
Morocco 8 (0%)
Israel 7 (0%)
Dominican Republic 7 (0%)
Qatar 7 (0%)
Argentina 6 (0%)
Mauritius 6 (0%)
Georgia 5 (0%)
Kuwait 5 (0%)
Kazakhstan 5 (0%)
Oman 5 (0%)
Lebanon 5 (0%)
Belarus 4 (0%)
Trinidad and Tobago 4 (0%)
Bahrain 4 (0%)
Zimbabwe 4 (0%)
Cyprus 4 (0%)
Myanmar 4 (0%)
Bahamas 4 (0%)
Tunisia 3 (0%)
Luxembourg 3 (0%)
Algeria 3 (0%)
Palestinian Territory 3 (0%)
Puerto Rico 3 (0%)
Guatemala 3 (0%)
Barbados 3 (0%)
Grenada 3 (0%)
Uzbekistan 3 (0%)
Cambodia 2 (0%)
Moldova, The Republic of 2 (0%)
Rwanda 2 (0%)
Botswana 2 (0%)
Papua New Guinea 2 (0%)
Mongolia 2 (0%)
Zambia 2 (0%)
Macao 2 (0%)
Montenegro 2 (0%)
Jordan 1 (0%)
Iran 1 (0%)
Yemen 1 (0%)
Malawi 1 (0%)
Armenia 1 (0%)
Angola 1 (0%)
Senegal 1 (0%)
Costa Rica 1 (0%)
Tanzania, the United Republic of 1 (0%)
Eswatini 1 (0%)
Macedonia 1 (0%)
Congo 1 (0%)
Lesotho 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Mon Oct 27 09:15:32 2025