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Case H&M - (Un)coolest Monkey in the Jungle - When Ads Turn Against Their Creators

Beyer, Julia ; Bierling, Katharina and Öjerbrant, Frida (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
Please use this url to cite or link to this publication:
author
Beyer, Julia ; Bierling, Katharina and Öjerbrant, Frida
supervisor
organization
course
BUSN35 20181
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
8970743
date added to LUP
2019-02-14 19:20:11
date last changed
2019-02-14 19:20:11
@misc{8970743,
  author       = {{Beyer, Julia and Bierling, Katharina and Öjerbrant, Frida}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Case H&M - (Un)coolest Monkey in the Jungle - When Ads Turn Against Their Creators}},
  year         = {{2018}},
}