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2018
Mark The Age Of Experience: A Qualitative Study of the Revitalisation of the Customer’s Physical Retail Experience based on the Example of IKEA
Bierling, Katharina ^LU and Hagman, Alexandra ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
Mark Case H&M - (Un)coolest Monkey in the Jungle - When Ads Turn Against Their Creators
Beyer, Julia ; Bierling, Katharina and Öjerbrant, Frida (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.