LUP Statistics
Record
- Title
- Putting a Price Tag on Corporate Identity: The YouTube Case
- Type
- Student Paper
- Publ. year
- 2018
- Author/s
- ARMENTERAS, JUDITH; BERGSELL, MICHELLE; PAECH, REBECCA; POLITIEK, IRIS
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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