Putting a Price Tag on Corporate Identity: The YouTube Case
(2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8970890
- author
- ARMENTERAS, JUDITH ; BERGSELL, MICHELLE ; PAECH, REBECCA and POLITIEK, IRIS
- supervisor
- organization
- course
- BUSN35 20181
- year
- 2018
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 8970890
- date added to LUP
- 2019-02-14 19:18:03
- date last changed
- 2019-02-14 19:18:03
@misc{8970890, author = {{ARMENTERAS, JUDITH and BERGSELL, MICHELLE and PAECH, REBECCA and POLITIEK, IRIS}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{Putting a Price Tag on Corporate Identity: The YouTube Case}}, year = {{2018}}, }