LUP Statistics
Record
- Title
- How Brands Can Avoid Being in the Shadows of their Celebrity Endorsers: Using Identity to Analyse Celebrity-Brand Congruence
- Type
- Student Paper
- Publ. year
- 2016
- Author/s
- Huhn, Kristina; Luzzi, Lucia; Lundin, Paulina
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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