How Brands Can Avoid Being in the Shadows of their Celebrity Endorsers: Using Identity to Analyse Celebrity-Brand Congruence
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8971078
- author
- Huhn, Kristina ; Luzzi, Lucia and Lundin, Paulina
- supervisor
- organization
- course
- BUSN21 20162
- year
- 2016
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- publication/series
- LBMG Strategic Brand Management - Masters Paper Series
- language
- English
- id
- 8971078
- date added to LUP
- 2019-02-14 20:38:22
- date last changed
- 2019-02-14 20:38:22
@misc{8971078, author = {{Huhn, Kristina and Luzzi, Lucia and Lundin, Paulina}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Strategic Brand Management - Masters Paper Series}}, title = {{How Brands Can Avoid Being in the Shadows of their Celebrity Endorsers: Using Identity to Analyse Celebrity-Brand Congruence}}, year = {{2016}}, }