LUP Statistics
Record
- Title
- Provocative advertising and its effect on brand image - A comparison between two industries
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Isaksson, Jonas; Herrmann, Viola; Pohl, Svea
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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