Provocative advertising and its effect on brand image - A comparison between two industries
(2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8971156
- author
- Isaksson, Jonas ; Herrmann, Viola and Pohl, Svea
- supervisor
- organization
- course
- BUSN21 20172
- year
- 2017
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- publication/series
- LBMG Strategic Brand Management - Masters Paper Series
- language
- English
- id
- 8971156
- date added to LUP
- 2019-02-14 21:25:44
- date last changed
- 2019-02-14 21:25:44
@misc{8971156, author = {{Isaksson, Jonas and Herrmann, Viola and Pohl, Svea}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Strategic Brand Management - Masters Paper Series}}, title = {{Provocative advertising and its effect on brand image - A comparison between two industries}}, year = {{2017}}, }