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Provocative advertising and its effect on brand image - A comparison between two industries

Isaksson, Jonas ; Herrmann, Viola and Pohl, Svea (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
Please use this url to cite or link to this publication:
author
Isaksson, Jonas ; Herrmann, Viola and Pohl, Svea
supervisor
organization
course
BUSN21 20172
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971156
date added to LUP
2019-02-14 21:25:44
date last changed
2019-02-14 21:25:44
@misc{8971156,
  author       = {{Isaksson, Jonas and Herrmann, Viola and Pohl, Svea}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Strategic Brand Management - Masters Paper Series}},
  title        = {{Provocative advertising and its effect on brand image - A comparison between two industries}},
  year         = {{2017}},
}