LUP Statistics

Record

Title

The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb

Type

Student Paper

Publ. year

2019

Author/s

Jacobson, Camilla; Segebarth, Friedrich Clemens

Department/s

Department of Business Administration

In LUP since

2019-09-25

Total	This Year	This Month
1274	212	10

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