LUP Statistics
Record
- Title
- The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb
- Type
- Student Paper
- Publ. year
- 2019
- Author/s
- Jacobson, Camilla; Segebarth, Friedrich Clemens
- Department/s
- Department of Business Administration
- In LUP since
- 2019-09-25
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