LUP Statistics
Record
- Title
- Brand heritage – äkta eller illusion? – En kvalitativ studie av hur konsumenter skiljer äkta brand heritage från uppdiktat
- Type
- Student Paper
- Publ. year
- 2021
- Author/s
- Ljunggren, Carl; Radman, Gabriel; Sarmes, Stefan
- Department/s
- Department of Business Administration
- In LUP since
- 2021-05-19
Downloads
| Total | This Year | This Month |
| 197 | 62 | 0 |
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