LUP Statistics

Record

Title

Standing Up for Societal Change: The Phenomenon of Brand Activism. A quantitative investigation on young consumers' attitude towards an environmental activist brand.

Type

Student Paper

Publ. year

2021

Author/s

Schleier, Mona

Department/s

Department of Strategic Communication

In LUP since

2021-07-01

Total	This Year	This Month
2677	529	34

Downloads per country

Germany	545 (20%)
United States of America	259 (10%)
United Kingdom of Great Britain and Northern Ireland	237 (9%)
Italy	219 (8%)
Netherlands (Kingdom of the)	135 (5%)
Philippines	117 (4%)
Sweden	100 (4%)
India	86 (3%)
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Sri Lanka	17 (1%)
Finland	15 (1%)
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