LUP Statistics

Record

Title

Standing Up for Societal Change: The Phenomenon of Brand Activism. A quantitative investigation on young consumers' attitude towards an environmental activist brand.

Type

Student Paper

Publ. year

2021

Author/s

Schleier, Mona

Department/s

Department of Strategic Communication

In LUP since

2021-07-01

Total	This Year	This Month
2603	455	12

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