Standing Up for Societal Change: The Phenomenon of Brand Activism. A quantitative investigation on young consumers' attitude towards an environmental activist brand.
(2021) SKOM12 20211Department of Strategic Communication
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9051281
- author
- Schleier, Mona LU
- supervisor
- organization
- course
- SKOM12 20211
- year
- 2021
- type
- H2 - Master's Degree (Two Years)
- subject
- language
- English
- id
- 9051281
- date added to LUP
- 2021-07-01 09:15:26
- date last changed
- 2021-07-01 09:15:26
@misc{9051281,
author = {{Schleier, Mona}},
language = {{eng}},
note = {{Student Paper}},
title = {{Standing Up for Societal Change: The Phenomenon of Brand Activism. A quantitative investigation on young consumers' attitude towards an environmental activist brand.}},
year = {{2021}},
}