LUP Statistics
Record
- Title
- An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
- Type
- Student Paper
- Publ. year
- 2022
- Author/s
- Nguyen, Quang
- Department/s
- Department of Business Administration
- In LUP since
- 2022-06-28
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