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Record
Title
An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
Type
Student Paper
Publ. year
2022
Author/s
Nguyen, Quang
Department/s
Department of Business Administration
In LUP since
2022-06-28
Downloads

Total This Year This Month
765 464 33
Downloads per country

United States of America 246 (32%)
Philippines 104 (14%)
Sweden 65 (9%)
United Kingdom of Great Britain and Northern Ireland 43 (6%)
India 37 (5%)
Germany 32 (4%)
Viet Nam 30 (4%)
Indonesia 16 (2%)
Spain 15 (2%)
Malaysia 13 (2%)
Netherlands (Kingdom of the) 11 (1%)
Italy 11 (1%)
Canada 11 (1%)
Unknown 10 (1%)
Australia 10 (1%)
Hong Kong (China) 8 (1%)
Austria 7 (1%)
Thailand 7 (1%)
Nigeria 7 (1%)
France 6 (1%)
Singapore 6 (1%)
Brazil 5 (1%)
Romania 4 (1%)
Turkiye 4 (1%)
Finland 4 (1%)
Ireland 3 (0%)
Taiwan (China) 3 (0%)
China 3 (0%)
Portugal 3 (0%)
United Arab Emirates 3 (0%)
Iran 3 (0%)
Pakistan 3 (0%)
South Africa 3 (0%)
Greece 2 (0%)
Denmark 2 (0%)
Egypt 2 (0%)
South Korea 2 (0%)
San Marino 2 (0%)
Norway 2 (0%)
Nepal 1 (0%)
Hungary 1 (0%)
Peru 1 (0%)
Kenya 1 (0%)
Slovakia 1 (0%)
Luxembourg 1 (0%)
Georgia 1 (0%)
Oman 1 (0%)
Japan 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Thu Oct 16 08:49:55 2025