An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
(2022) BUSN39 20221Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9090015
- author
- Nguyen, Quang LU
- supervisor
- organization
- course
- BUSN39 20221
- year
- 2022
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Brand activism, Gen Z, Brand loyalty, Fashion brands, Sustainability
- language
- English
- id
- 9090015
- date added to LUP
- 2022-06-28 09:56:43
- date last changed
- 2022-06-28 09:56:43
@misc{9090015,
author = {{Nguyen, Quang}},
language = {{eng}},
note = {{Student Paper}},
title = {{An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.}},
year = {{2022}},
}