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2022
Mark An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
Nguyen, Quang ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark How did the simple leather wallet end up as an activist tool for change? A qualitative study of young Swedish consumers boycott and buycott behavior of food and drink brands
Sandström, Jenny ^LU and Ågren, Veronica ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark Virtual Influencers, Friends to Listen to?
Rönnhed, Jacob ^LU and Wiksborg, Sofie ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark What is beautiful content? A qualitative study on firm-generated beauty content on Instagram
Bander, Mirza ^LU and Hartvig, Yasmine ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark Green Search Engine Usage - A Qualitative Study Exploring Why German Millennials Use the Green Search Engine Ecosia
Zehendner, Lea ^LU and Cron, Michelle ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark When the going gets tough: exploring visitors' experiences and expectations of museum digital channels during COVID-19
Zaraa, Neïla Imène ^LU and Beswick, Lucy ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark Supporting the Cause: How Can Football Supporters Engage with a Club's Brand Extensions
Solmi, Alessandro ^LU and Moane, Peter ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark Swedish consumer views on foreign coffee brands and their adaptability to the Swedish market
Åkerlund, Anna ^LU ; Molin, Magdalena ^LU and Krit, Virginia ^LU (2020) FEKH29 20192
Department of Business Administration
- Bach. Degree
Mark Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand
Brandberg, Oskar ^LU ; Myrefelt Norlinger, Mathias ^LU and Ngo, Kevin ^LU (2020) FEKH29 20192
Department of Business Administration
- Bach. Degree
Mark The Power of Reputation: A qualitative study on the impact of influencers’ perceived reputation towards makeup brands
Szyntar, Alicja ^LU and Heijmeskamp, Romee ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)

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