Publications | LUP Student Papers

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2021
Mark CLEARING THE AIR: Philip Morris International's Smoke-Free Future
Moane, Peter ^LU ; Pelev, Stefan ^LU and Solmi, Alessandro ^LU (2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration
- Misc.
Mark Supporting the Cause: How Can Football Supporters Engage with a Club's Brand Extensions
Solmi, Alessandro ^LU and Moane, Peter ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser
Moane, Peter ^LU ; Galkin, Vladislav ^LU and Solmi, Alessandro ^LU (2020) In LBMG Strategic Brand Management - Paper Series BUSN21 20202
Department of Business Administration
- Misc.