CLEARING THE AIR: Philip Morris International's Smoke-Free Future
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9042224
- author
- Moane, Peter LU ; Pelev, Stefan LU and Solmi, Alessandro LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN35 20211
- year
- 2021
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- keywords
- Philip Morris International, IQOS, brand positioning, stakeholder management, brand impact
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 9042224
- date added to LUP
- 2021-03-29 11:06:53
- date last changed
- 2021-03-29 11:06:53
@misc{9042224, author = {{Moane, Peter and Pelev, Stefan and Solmi, Alessandro}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{CLEARING THE AIR: Philip Morris International's Smoke-Free Future}}, year = {{2021}}, }