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CLEARING THE AIR: Philip Morris International's Smoke-Free Future

Moane, Peter LU ; Pelev, Stefan LU and Solmi, Alessandro LU (2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration
Please use this url to cite or link to this publication:
author
Moane, Peter LU ; Pelev, Stefan LU and Solmi, Alessandro LU
supervisor
organization
course
BUSN35 20211
year
type
L3 - Miscellaneous, Projetcs etc.
subject
keywords
Philip Morris International, IQOS, brand positioning, stakeholder management, brand impact
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9042224
date added to LUP
2021-03-29 11:06:53
date last changed
2021-03-29 11:06:53
@misc{9042224,
  author       = {{Moane, Peter and Pelev, Stefan and Solmi, Alessandro}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{CLEARING THE AIR: Philip Morris International's Smoke-Free Future}},
  year         = {{2021}},
}