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- 2022
-
Mark
An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
(
- Master (One yr)
- 2021
-
Mark
When the going gets tough: exploring visitors' experiences and expectations of museum digital channels during COVID-19
(
- Master (One yr)
-
Mark
What is beautiful content? A qualitative study on firm-generated beauty content on Instagram
(
- Master (One yr)
-
Mark
Virtual Influencers, Friends to Listen to?
(
- Master (One yr)
-
Mark
Green Search Engine Usage - A Qualitative Study Exploring Why German Millennials Use the Green Search Engine Ecosia
(
- Master (One yr)
-
Mark
Supporting the Cause: How Can Football Supporters Engage with a Club's Brand Extensions
(
- Master (One yr)
-
Mark
How did the simple leather wallet end up as an activist tool for change? A qualitative study of young Swedish consumers boycott and buycott behavior of food and drink brands
(
- Master (One yr)
- 2020
-
Mark
Drinking from the Fountain of Youth? Brand rejuvenation in the case of heritage luxury fashion brands
(
- Master (One yr)
-
Mark
Swedish consumer views on foreign coffee brands and their adaptability to the Swedish market
(
- Bach. Degree
-
Mark
Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand
(
- Bach. Degree