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- 2024
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Mark
Motivation utifrån Generation
- Bach. Degree
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Mark
Morgondagens konsument: Gen Zs livsstil, beteenden och karaktärsdrag fram till 2035
- Master (Two yrs)
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Mark
Inspiring in a Realistic Way: Role of Authenticity in Gen Z’s Perceptions of Green Influencers on TikTok
- Master (Two yrs)
- 2023
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Mark
Är “medelsvensson” den nya influencern? - En kvantitativ och jämförande studie om Gen Z-konsumenters förhållningssätt och tillit till influencer marketing och UGC, nu och i framtiden.
- Bach. Degree
-
Mark
Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
- Master (One yr)
- 2022
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Mark
Kan man engagera Gen Z?
- Bach. Degree
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Mark
The Odd Couple
- Master (One yr)
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Mark
An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
- Master (One yr)