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Record
Title
Lush or Flush?: A multimodal analysis of how brands can drive brand polarisation through communication strategies
Type
Student Paper
Publ. year
2024
Author/s
Lannerstedt, Frida; Elmér, Ella
Department/s
Department of Strategic Communication
In LUP since
2024-08-27
Downloads

Total This Year This Month
910 486 31
Downloads per country

United Kingdom of Great Britain and Northern Ireland 272 (30%)
United States of America 197 (22%)
United Arab Emirates 32 (4%)
Italy 31 (3%)
Canada 30 (3%)
Malaysia 28 (3%)
India 27 (3%)
Sweden 26 (3%)
Germany 23 (3%)
Unknown 22 (2%)
Australia 22 (2%)
Spain 16 (2%)
France 13 (1%)
Viet Nam 13 (1%)
Netherlands (Kingdom of the) 12 (1%)
Ireland 12 (1%)
Denmark 11 (1%)
South Korea 10 (1%)
China 9 (1%)
Hong Kong (China) 8 (1%)
Singapore 8 (1%)
Hungary 7 (1%)
Switzerland 5 (1%)
Pakistan 5 (1%)
Thailand 4 (0%)
Qatar 4 (0%)
Egypt 4 (0%)
Finland 3 (0%)
Poland 3 (0%)
Kenya 3 (0%)
Philippines 3 (0%)
Japan 3 (0%)
Austria 3 (0%)
Ukraine 2 (0%)
Guyana 2 (0%)
Guatemala 2 (0%)
Morocco 2 (0%)
Indonesia 2 (0%)
Tunisia 1 (0%)
Seychelles 1 (0%)
Iran 1 (0%)
Norway 1 (0%)
Slovakia 1 (0%)
Turkiye 1 (0%)
Sri Lanka 1 (0%)
Portugal 1 (0%)
Colombia 1 (0%)
Kuwait 1 (0%)
Nepal 1 (0%)
Romania 1 (0%)
Slovenia 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sun Oct 19 08:41:35 2025