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Record
Title
Lush or Flush?: A multimodal analysis of how brands can drive brand polarisation through communication strategies
Type
Student Paper
Publ. year
2024
Author/s
Lannerstedt, Frida; Elmér, Ella
Department/s
Department of Strategic Communication
In LUP since
2024-08-27
Downloads

Total This Year This Month
792 368 6
Downloads per country

United Kingdom of Great Britain and Northern Ireland 263 (34%)
United States of America 143 (18%)
Italy 28 (4%)
United Arab Emirates 28 (4%)
Malaysia 26 (3%)
Sweden 26 (3%)
India 24 (3%)
Canada 24 (3%)
Unknown 22 (3%)
Germany 21 (3%)
Australia 18 (2%)
Spain 16 (2%)
Denmark 11 (1%)
Ireland 11 (1%)
Netherlands (Kingdom of the) 10 (1%)
France 10 (1%)
Viet Nam 9 (1%)
South Korea 8 (1%)
Singapore 7 (1%)
China 7 (1%)
Hong Kong (China) 7 (1%)
Hungary 7 (1%)
Switzerland 5 (1%)
Pakistan 5 (1%)
Qatar 4 (1%)
Austria 3 (0%)
Egypt 3 (0%)
Philippines 3 (0%)
Japan 3 (0%)
Poland 3 (0%)
Thailand 3 (0%)
Morocco 2 (0%)
Indonesia 2 (0%)
Guatemala 2 (0%)
Kenya 2 (0%)
Guyana 2 (0%)
Finland 2 (0%)
Kuwait 1 (0%)
Nepal 1 (0%)
Portugal 1 (0%)
Colombia 1 (0%)
Slovenia 1 (0%)
Romania 1 (0%)
Norway 1 (0%)
Slovakia 1 (0%)
Iran 1 (0%)
Ukraine 1 (0%)
Seychelles 1 (0%)
Turkiye 1 (0%)
Tunisia 1 (0%)
Sri Lanka 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Aug 13 08:40:09 2025