LUP Statistics
Record
- Title
- Authenticity and Influence: Interactions Between Social Media Micro-Influencers and Generation Z on Instagram
- Type
- Student Paper
- Publ. year
- 2024
- Author/s
- Ebulueme, John; Vijayakumar, Varalakshmi
- Department/s
- Department of Business Administration
- In LUP since
- 2024-06-13
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