Authenticity and Influence: Interactions Between Social Media Micro-Influencers and Generation Z on Instagram
(2024) BUSN39 20241Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9162580
- author
- Ebulueme, John LU and Vijayakumar, Varalakshmi LU
- supervisor
- organization
- course
- BUSN39 20241
- year
- 2024
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Micro-Influencer, Generation Z, Authenticity, Authentic Engagement, Instagram, Influencer Marketing
- language
- English
- id
- 9162580
- date added to LUP
- 2024-06-13 14:11:22
- date last changed
- 2024-06-25 13:11:21
@misc{9162580, author = {{Ebulueme, John and Vijayakumar, Varalakshmi}}, language = {{eng}}, note = {{Student Paper}}, title = {{Authenticity and Influence: Interactions Between Social Media Micro-Influencers and Generation Z on Instagram}}, year = {{2024}}, }