Inferences in advertising : A study of Swedish and Russian TV commercials
(2003)General Linguistics
- Abstract
- This thesis explores the role of inferences in advertising discourse. Based on the study of conversational implicatures by Grice (1975), and the distinction between ostensive and covert communication elaborated by Sperber and Wilson (1986), a typology of inferences in advertising is proposed. Furthermore, this typology was applied to a corpus of Russian and Swedish TV commercials. The main findings are a broad similarity between the commercials in Sweden and Russia with respect to the proposed inference types, showing certain general characteristics of advertising discourse. However, on closer inspection, qualitative differences between certain types of inferences were found that could be related to cultural and historical differences.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1330117
- author
- Melchenko, Liana
- supervisor
- organization
- year
- 2003
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- TV-reklam, Reklamspråk, Rysk TV, Svensk TV, Reklamteknik, Linguistics, Lingvistik
- language
- English
- id
- 1330117
- date added to LUP
- 2005-05-30 00:00:00
- date last changed
- 2005-07-01 00:00:00
@misc{1330117, abstract = {{This thesis explores the role of inferences in advertising discourse. Based on the study of conversational implicatures by Grice (1975), and the distinction between ostensive and covert communication elaborated by Sperber and Wilson (1986), a typology of inferences in advertising is proposed. Furthermore, this typology was applied to a corpus of Russian and Swedish TV commercials. The main findings are a broad similarity between the commercials in Sweden and Russia with respect to the proposed inference types, showing certain general characteristics of advertising discourse. However, on closer inspection, qualitative differences between certain types of inferences were found that could be related to cultural and historical differences.}}, author = {{Melchenko, Liana}}, language = {{eng}}, note = {{Student Paper}}, title = {{Inferences in advertising : A study of Swedish and Russian TV commercials}}, year = {{2003}}, }