LUP Statistics
Record
- Title
- Does “wokeness” build a strong brand identity? Gain the responsible consumer and lose the masses?
- Type
- Student Paper
- Publ. year
- 2024
- Author/s
- Bengtsson, Adam; Johansson, Emma; Odd, Elsa
- Department/s
- Department of Business Administration
- In LUP since
- 2024-11-18
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