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Implicit Stereotype Content: Mixed Stereotypes can be Measured with the Implicit Association Test

Carlsson, Rickard (2009)
Department of Psychology
Abstract
According to the Stereotype Content Model (SCM; Fiske, Cuddy, Glick & Xu, 2002), stereotype content can be mixed in terms of diverging evaluation on the warmth and competence dimensions. The present study is the first to demonstrate this with implicit measures. 85 participants completed one of two Implicit Association Tests (IAT; Greenwald, McGhee & Schwartz, 1998), that measured either their associations of lawyers and preschool teachers with warmth or with competence. The participants also completed explicit measures of stereotypes. The results support the SCM, showing that lawyers were implicitly and explicitly associated with less warmth, but with higher competence, relative to preschool teachers. This also illustrates that a single... (More)
According to the Stereotype Content Model (SCM; Fiske, Cuddy, Glick & Xu, 2002), stereotype content can be mixed in terms of diverging evaluation on the warmth and competence dimensions. The present study is the first to demonstrate this with implicit measures. 85 participants completed one of two Implicit Association Tests (IAT; Greenwald, McGhee & Schwartz, 1998), that measured either their associations of lawyers and preschool teachers with warmth or with competence. The participants also completed explicit measures of stereotypes. The results support the SCM, showing that lawyers were implicitly and explicitly associated with less warmth, but with higher competence, relative to preschool teachers. This also illustrates that a single stereotype - IAT may not always be fully representative of stereotype content. (Less)
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author
Carlsson, Rickard
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Stereotype Content Model, Implicit Association Test, Stereotypes, Social psychology, Socialpsykologi
language
English
id
1316714
date added to LUP
2009-03-10 00:00:00
date last changed
2009-03-10 00:00:00
@misc{1316714,
  abstract     = {According to the Stereotype Content Model (SCM; Fiske, Cuddy, Glick & Xu, 2002), stereotype content can be mixed in terms of diverging evaluation on the warmth and competence dimensions. The present study is the first to demonstrate this with implicit measures. 85 participants completed one of two Implicit Association Tests (IAT; Greenwald, McGhee & Schwartz, 1998), that measured either their associations of lawyers and preschool teachers with warmth or with competence. The participants also completed explicit measures of stereotypes. The results support the SCM, showing that lawyers were implicitly and explicitly associated with less warmth, but with higher competence, relative to preschool teachers. This also illustrates that a single stereotype - IAT may not always be fully representative of stereotype content.},
  author       = {Carlsson, Rickard},
  keyword      = {Stereotype Content Model,Implicit Association Test,Stereotypes,Social psychology,Socialpsykologi},
  language     = {eng},
  note         = {Student Paper},
  title        = {Implicit Stereotype Content: Mixed Stereotypes can be Measured with the Implicit Association Test},
  year         = {2009},
}