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Att skilja på sak och person - Hur ökad personifiering i media kan leda till bättre politisk kunskap hos mottagarna

Hultgren, Erik (2008)
Department of Political Science
Abstract
Mass media is becoming more and more personalized and despite common ideas it could actually be a good thing. Instead of affecting the actual content of news coverage it might only have an effect on the way in which news are presented. Famous politicians more regularly become symbols and synonyms for their parties or for the government and are being used to create interest in the beginning of articles.

Those are the results from a content analysis of the newspaper coverage of the Swedish parliamentary election in 1976 and 2006 in which the scientist categorized each article in one of four ideal types, counted quotes and analyzed whether personal names were interchangeable with party names without affecting the content. All three methods... (More)
Mass media is becoming more and more personalized and despite common ideas it could actually be a good thing. Instead of affecting the actual content of news coverage it might only have an effect on the way in which news are presented. Famous politicians more regularly become symbols and synonyms for their parties or for the government and are being used to create interest in the beginning of articles.

Those are the results from a content analysis of the newspaper coverage of the Swedish parliamentary election in 1976 and 2006 in which the scientist categorized each article in one of four ideal types, counted quotes and analyzed whether personal names were interchangeable with party names without affecting the content. All three methods showing that it is the presentation, not the content, which has been personalized.

At the same time, psychology-science tells us about the human brains associative learning processes, where memorizing becomes far more efficient when the information can be connected to an already known person. Increased personalization of news might therefore increase the political knowledge of the receivers. (Less)
Please use this url to cite or link to this publication:
author
Hultgren, Erik
supervisor
organization
year
type
M2 - Bachelor Degree
subject
keywords
media, personifiering, innehållsanalys, idealtyper, riksdagsval, Political and administrative sciences, Statsvetenskap, förvaltningskunskap
language
Swedish
id
1317396
date added to LUP
2008-06-16
date last changed
2008-06-16
@misc{1317396,
  abstract     = {Mass media is becoming more and more personalized and despite common ideas it could actually be a good thing. Instead of affecting the actual content of news coverage it might only have an effect on the way in which news are presented. Famous politicians more regularly become symbols and synonyms for their parties or for the government and are being used to create interest in the beginning of articles.

Those are the results from a content analysis of the newspaper coverage of the Swedish parliamentary election in 1976 and 2006 in which the scientist categorized each article in one of four ideal types, counted quotes and analyzed whether personal names were interchangeable with party names without affecting the content. All three methods showing that it is the presentation, not the content, which has been personalized.

At the same time, psychology-science tells us about the human brains associative learning processes, where memorizing becomes far more efficient when the information can be connected to an already known person. Increased personalization of news might therefore increase the political knowledge of the receivers.},
  author       = {Hultgren, Erik},
  keyword      = {media,personifiering,innehållsanalys,idealtyper,riksdagsval,Political and administrative sciences,Statsvetenskap, förvaltningskunskap},
  language     = {swe},
  note         = {Student Paper},
  title        = {Att skilja på sak och person - Hur ökad personifiering i media kan leda till bättre politisk kunskap hos mottagarna},
  year         = {2008},
}