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Improved Parts Packaging ? a case study performed at Tetra Pak Technical Service AB

Jernberg, Anna and Svensson, Sandra (2006)
Packaging Logistics
Abstract
Purpose: The purpose of this project is to contribute to the development and implementation of an improved packaging solution to Tetra Pak parts that provides a higher customer value with the ultimate goal to strengthen the Tetra Pak brand.

Objectives: To evaluate a number of packaging solutions of corrugated board to a limited number of Tetra Pak unique Carton parts and produce recommendations regarding the number of package sizes needed to package these parts.

To develop a suggestion regarding where and how in the supply chain to primary package the parts we have chosen earlier,

To estimate the eh4mge m total cost deriving from the new proposed packaging solutions and new location of packaging activities.

Methodology: Based on a... (More)
Purpose: The purpose of this project is to contribute to the development and implementation of an improved packaging solution to Tetra Pak parts that provides a higher customer value with the ultimate goal to strengthen the Tetra Pak brand.

Objectives: To evaluate a number of packaging solutions of corrugated board to a limited number of Tetra Pak unique Carton parts and produce recommendations regarding the number of package sizes needed to package these parts.

To develop a suggestion regarding where and how in the supply chain to primary package the parts we have chosen earlier,

To estimate the eh4mge m total cost deriving from the new proposed packaging solutions and new location of packaging activities.

Methodology: Based on a selected number of Tetra Pak unique parts, a general packaging design. printed with the Tetra Pak logotype have been suggested Moreover, qualitative and quantitative analyses and rumour benchmarking studies have been done in order to establish whether the primary packaging of these parts shall be performed in house or at the suppliers. The method can be characterised as it system's approach with inductive features.

Conclusions: We have concluded that the benefits of implementing a new packaging design to an increased number of Tetra Pak unique parts would increase the value of the Tetra Pak brand.

We therefore recommend Tetra Pak to increase the number of parts primary packaged in corrugated board boxes. We also recommend Tetra Pak to change the standard design to a white corrugated board box printed with the Tetra Pak brand. Furthermore, we recommend Tetra Pak to locate the primary packaging activities of the selected parts in4iouse. (Less)
Please use this url to cite or link to this publication:
@misc{1318616,
  abstract     = {Purpose: The purpose of this project is to contribute to the development and implementation of an improved packaging solution to Tetra Pak parts that provides a higher customer value with the ultimate goal to strengthen the Tetra Pak brand.

Objectives: To evaluate a number of packaging solutions of corrugated board to a limited number of Tetra Pak unique Carton parts and produce recommendations regarding the number of package sizes needed to package these parts.

To develop a suggestion regarding where and how in the supply chain to primary package the parts we have chosen earlier,

To estimate the eh4mge m total cost deriving from the new proposed packaging solutions and new location of packaging activities.

Methodology: Based on a selected number of Tetra Pak unique parts, a general packaging design. printed with the Tetra Pak logotype have been suggested Moreover, qualitative and quantitative analyses and rumour benchmarking studies have been done in order to establish whether the primary packaging of these parts shall be performed in house or at the suppliers. The method can be characterised as it system's approach with inductive features.

Conclusions: We have concluded that the benefits of implementing a new packaging design to an increased number of Tetra Pak unique parts would increase the value of the Tetra Pak brand.

We therefore recommend Tetra Pak to increase the number of parts primary packaged in corrugated board boxes. We also recommend Tetra Pak to change the standard design to a white corrugated board box printed with the Tetra Pak brand. Furthermore, we recommend Tetra Pak to locate the primary packaging activities of the selected parts in4iouse.},
  author       = {Jernberg, Anna and Svensson, Sandra},
  keyword      = {Packaging logistics,,packaging, logistics, branding, marketing, environmental aspects, packaging organisation,,supply chain management, benchmarking,,Tetra Pak, Tetra Pak Technical Service,Technological sciences,Teknik},
  language     = {eng},
  note         = {Student Paper},
  title        = {Improved Parts Packaging ? a case study performed at Tetra Pak Technical Service AB},
  year         = {2006},
}