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Choosing the right distribution unit

Nilsson, Rikard (1995)
Packaging Logistics
Abstract
This is a Master's thesis, and it is a report on a study on different secondary packaging for the Tetra Brik Aseptic 1500 ml Slim package (TBA 1500 S). At the beginning of this study no installed filling line for the TBA 1500 S package existed. The first line was installed in October. Therefore a similar package was studied, the TBA 1000 S package. Data were collected on this package and then transformed to

TBA 1500 S.

Three alternatives of secondary packaging were compared:

1. Open tray, Palletized, Stretch wrapped

2. Cardboard wraparound, Palletized, Stretch wrapped

3. Mega Tray, Palletized

These alternatives were compared regarding costs and other factors, such as exposure to the consumer and easiness of removal of the package... (More)
This is a Master's thesis, and it is a report on a study on different secondary packaging for the Tetra Brik Aseptic 1500 ml Slim package (TBA 1500 S). At the beginning of this study no installed filling line for the TBA 1500 S package existed. The first line was installed in October. Therefore a similar package was studied, the TBA 1000 S package. Data were collected on this package and then transformed to

TBA 1500 S.

Three alternatives of secondary packaging were compared:

1. Open tray, Palletized, Stretch wrapped

2. Cardboard wraparound, Palletized, Stretch wrapped

3. Mega Tray, Palletized

These alternatives were compared regarding costs and other factors, such as exposure to the consumer and easiness of removal of the package from the distribution unit. To make the comparison of costs fair, the products must be sold from pallet in the outlets. The two first alternatives were studied at existing filling lines and distribution chains in Germany and the Netherlands. The third alterative did not exist when this study was carried out. It was evaluated in parallel with the two first alternatives. Some of the most important factors to study when you choose secondary packaging are:

? total cost of the packaging, and the distribution of the costs

? type of retail outlets the product are going to be sold in, and the way of expositing the products

? transport conditions

? distribution system, and standard systems / modules in use

? purchasing habits of the consumers

When studying the costs it is good to bear in mind that the objective of choosing a certain secondary packaging should not be to minimize costs. It should be to maximize profit.

The value of many of the factors above is in many cases difficult to measure, but they are still of great importance and must be taken in consideration. Because of some problems regarding the field-studies in Germany not all data requested were collected, and therefore that data had to be estimated. But still some general comments could be made.

Tray concept:

This was not the concept at the lowest cost, but nor at the highest. This solution is probably the worst regarding damages. The advantage of this concept is when consumers use to buy several packages of one product at each purchasing act.

Wraparound concept:

This concept was the best one regarding damages but the most expensive. This concept would be the best if exposure was done with single packages in shelves.

Mega Tray concept:

This was the concept at the lowest cost. It is very good for products with a high turnover in the outlets ? if the packages are bought as single ones. One idea is to have multipacks in the Mega Tray. (Less)
Please use this url to cite or link to this publication:
author
Nilsson, Rikard
supervisor
organization
year
type
H2 - Master's Degree (Two Years)
subject
keywords
distribution unit, tetra pak, secondary packaging, Technological sciences, Teknik
language
English
id
1318731
date added to LUP
2008-06-03 00:00:00
date last changed
2010-02-01 14:40:03
@misc{1318731,
  abstract     = {This is a Master's thesis, and it is a report on a study on different secondary packaging for the Tetra Brik Aseptic 1500 ml Slim package (TBA 1500 S). At the beginning of this study no installed filling line for the TBA 1500 S package existed. The first line was installed in October. Therefore a similar package was studied, the TBA 1000 S package. Data were collected on this package and then transformed to

TBA 1500 S.

Three alternatives of secondary packaging were compared:

1. Open tray, Palletized, Stretch wrapped

2. Cardboard wraparound, Palletized, Stretch wrapped

3. Mega Tray, Palletized

These alternatives were compared regarding costs and other factors, such as exposure to the consumer and easiness of removal of the package from the distribution unit. To make the comparison of costs fair, the products must be sold from pallet in the outlets. The two first alternatives were studied at existing filling lines and distribution chains in Germany and the Netherlands. The third alterative did not exist when this study was carried out. It was evaluated in parallel with the two first alternatives. Some of the most important factors to study when you choose secondary packaging are:

? total cost of the packaging, and the distribution of the costs

? type of retail outlets the product are going to be sold in, and the way of expositing the products

? transport conditions

? distribution system, and standard systems / modules in use

? purchasing habits of the consumers

When studying the costs it is good to bear in mind that the objective of choosing a certain secondary packaging should not be to minimize costs. It should be to maximize profit.

The value of many of the factors above is in many cases difficult to measure, but they are still of great importance and must be taken in consideration. Because of some problems regarding the field-studies in Germany not all data requested were collected, and therefore that data had to be estimated. But still some general comments could be made.

Tray concept:

This was not the concept at the lowest cost, but nor at the highest. This solution is probably the worst regarding damages. The advantage of this concept is when consumers use to buy several packages of one product at each purchasing act.

Wraparound concept:

This concept was the best one regarding damages but the most expensive. This concept would be the best if exposure was done with single packages in shelves.

Mega Tray concept:

This was the concept at the lowest cost. It is very good for products with a high turnover in the outlets ? if the packages are bought as single ones. One idea is to have multipacks in the Mega Tray.},
  author       = {Nilsson, Rikard},
  keyword      = {distribution unit,tetra pak,secondary packaging,Technological sciences,Teknik},
  language     = {eng},
  note         = {Student Paper},
  title        = {Choosing the right distribution unit},
  year         = {1995},
}