Exploring competition in hypercomplex business landscapes ? An in-depth case study of mobile TV/Video at Sony Ericsson Mobile Communication
(2006)Packaging Logistics
- Abstract
- What is essential for Sony Ericsson to consider when introducing the mobile TV/Video service? Given a technological development, such as mobile TV/Video, how does it affect a company's strategic possibilities and value chain positioning?
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1320203
- author
- Stålenhag, Jonas and Modig, Martin
- supervisor
- organization
- year
- 2006
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- strategy, technology, mobile tv, sony ericsson, competition, value chain, business model, hypercomplex, positioning, Technological sciences, Teknik, Production technology, Produktionsteknik
- language
- English
- id
- 1320203
- date added to LUP
- 2008-10-28 00:00:00
- date last changed
- 2010-02-01 14:40:04
@misc{1320203, abstract = {{What is essential for Sony Ericsson to consider when introducing the mobile TV/Video service? Given a technological development, such as mobile TV/Video, how does it affect a company's strategic possibilities and value chain positioning?}}, author = {{Stålenhag, Jonas and Modig, Martin}}, language = {{eng}}, note = {{Student Paper}}, title = {{Exploring competition in hypercomplex business landscapes ? An in-depth case study of mobile TV/Video at Sony Ericsson Mobile Communication}}, year = {{2006}}, }