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Exploring competition in hypercomplex business landscapes ? An in-depth case study of mobile TV/Video at Sony Ericsson Mobile Communication

Stålenhag, Jonas and Modig, Martin (2006)
Packaging Logistics
Abstract
What is essential for Sony Ericsson to consider when introducing the mobile TV/Video service? Given a technological development, such as mobile TV/Video, how does it affect a company's strategic possibilities and value chain positioning?
Please use this url to cite or link to this publication:
author
Stålenhag, Jonas and Modig, Martin
supervisor
organization
year
type
H2 - Master's Degree (Two Years)
subject
keywords
strategy, technology, mobile tv, sony ericsson, competition, value chain, business model, hypercomplex, positioning, Technological sciences, Teknik, Production technology, Produktionsteknik
language
English
id
1320203
date added to LUP
2008-10-28
date last changed
2010-02-01 14:40:04
@misc{1320203,
  abstract     = {What is essential for Sony Ericsson to consider when introducing the mobile TV/Video service? Given a technological development, such as mobile TV/Video, how does it affect a company's strategic possibilities and value chain positioning?},
  author       = {Stålenhag, Jonas and Modig, Martin},
  keyword      = {strategy,technology,mobile tv,sony ericsson,competition,value chain,business model,hypercomplex,positioning,Technological sciences,Teknik,Production technology,Produktionsteknik},
  language     = {eng},
  note         = {Student Paper},
  title        = {Exploring competition in hypercomplex business landscapes ? An in-depth case study of mobile TV/Video at Sony Ericsson Mobile Communication},
  year         = {2006},
}