Communicating European Union Accession: The Case of Bulgaria
(2006)Department of Political Science
- Abstract
- This study presents an analysis of the political discourses of governments on European Union accession issues. The research centres on Bulgaria and is based on the examination of statements of key political figures from the government authorities in the period 2002-2005. Main research question is what types of discourses are developed by the government in relation to European integration and as regards the costs and benefits of EU membership and how these issues are communicated to the public in an accession country. The particular designs and characteristic features of EU accession discourses are presented and tested for changes over time. In the lack of public contestation of the decision to join the Union, the Communication strategy of... (More)
- This study presents an analysis of the political discourses of governments on European Union accession issues. The research centres on Bulgaria and is based on the examination of statements of key political figures from the government authorities in the period 2002-2005. Main research question is what types of discourses are developed by the government in relation to European integration and as regards the costs and benefits of EU membership and how these issues are communicated to the public in an accession country. The particular designs and characteristic features of EU accession discourses are presented and tested for changes over time. In the lack of public contestation of the decision to join the Union, the Communication strategy of the government is found to be limited to building a positive image of EU membership among the Bulgarian public and EU discourses are entirely engaged with presenting EU membership as a first-order priority. This allows for the utilization of foreign policy achievements for pragmatic political reasons, primarily for preserving electoral support. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1326214
- author
- Toneva, Linka
- supervisor
- organization
- year
- 2006
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Bulgaria, communication strategy, European Union accession, political discourse, public opinion, Social sciences, Samhällsvetenskaper
- language
- Danish
- id
- 1326214
- date added to LUP
- 2006-06-19 00:00:00
- date last changed
- 2006-06-19 00:00:00
@misc{1326214,
abstract = {{This study presents an analysis of the political discourses of governments on European Union accession issues. The research centres on Bulgaria and is based on the examination of statements of key political figures from the government authorities in the period 2002-2005. Main research question is what types of discourses are developed by the government in relation to European integration and as regards the costs and benefits of EU membership and how these issues are communicated to the public in an accession country. The particular designs and characteristic features of EU accession discourses are presented and tested for changes over time. In the lack of public contestation of the decision to join the Union, the Communication strategy of the government is found to be limited to building a positive image of EU membership among the Bulgarian public and EU discourses are entirely engaged with presenting EU membership as a first-order priority. This allows for the utilization of foreign policy achievements for pragmatic political reasons, primarily for preserving electoral support.}},
author = {{Toneva, Linka}},
language = {{dan}},
note = {{Student Paper}},
title = {{Communicating European Union Accession: The Case of Bulgaria}},
year = {{2006}},
}