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Communicating European Union Accession: The Case of Bulgaria

Toneva, Linka (2006)
Department of Political Science
Abstract
This study presents an analysis of the political discourses of governments on European Union accession issues. The research centres on Bulgaria and is based on the examination of statements of key political figures from the government authorities in the period 2002-2005. Main research question is what types of discourses are developed by the government in relation to European integration and as regards the costs and benefits of EU membership and how these issues are communicated to the public in an accession country. The particular designs and characteristic features of EU accession discourses are presented and tested for changes over time. In the lack of public contestation of the decision to join the Union, the Communication strategy of... (More)
This study presents an analysis of the political discourses of governments on European Union accession issues. The research centres on Bulgaria and is based on the examination of statements of key political figures from the government authorities in the period 2002-2005. Main research question is what types of discourses are developed by the government in relation to European integration and as regards the costs and benefits of EU membership and how these issues are communicated to the public in an accession country. The particular designs and characteristic features of EU accession discourses are presented and tested for changes over time. In the lack of public contestation of the decision to join the Union, the Communication strategy of the government is found to be limited to building a positive image of EU membership among the Bulgarian public and EU discourses are entirely engaged with presenting EU membership as a first-order priority. This allows for the utilization of foreign policy achievements for pragmatic political reasons, primarily for preserving electoral support. (Less)
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author
Toneva, Linka
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Bulgaria, communication strategy, European Union accession, political discourse, public opinion, Social sciences, Samhällsvetenskaper
language
Danish
id
1326214
date added to LUP
2006-06-19
date last changed
2006-06-19
@misc{1326214,
  abstract     = {This study presents an analysis of the political discourses of governments on European Union accession issues. The research centres on Bulgaria and is based on the examination of statements of key political figures from the government authorities in the period 2002-2005. Main research question is what types of discourses are developed by the government in relation to European integration and as regards the costs and benefits of EU membership and how these issues are communicated to the public in an accession country. The particular designs and characteristic features of EU accession discourses are presented and tested for changes over time. In the lack of public contestation of the decision to join the Union, the Communication strategy of the government is found to be limited to building a positive image of EU membership among the Bulgarian public and EU discourses are entirely engaged with presenting EU membership as a first-order priority. This allows for the utilization of foreign policy achievements for pragmatic political reasons, primarily for preserving electoral support.},
  author       = {Toneva, Linka},
  keyword      = {Bulgaria,communication strategy,European Union accession,political discourse,public opinion,Social sciences,Samhällsvetenskaper},
  language     = {dan},
  note         = {Student Paper},
  title        = {Communicating European Union Accession: The Case of Bulgaria},
  year         = {2006},
}