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Eye movement patterns and newspaper design factors : An experimental approach

Holmberg, Nils (2004)
Cognitive Science
Abstract
Readers? eye movements were recorded as they participated in a newspaper reading experiment. The stimuli consisted of newspaper prototypes that were manipulated systematically according to two experimental conditions: (a) utilization of information graphics in conjunction with article text, and (b) variations of article placement on newspaper spreads. Viewing time of target articles was measured and compared between experimental conditions and control conditions. Readers tended to spend more time viewing articles with information graphics. They also tended to spend more time viewing articles in preferred spatial locations. Order of attention for target articles was also measured and compared between conditions. Readers tended to observe... (More)
Readers? eye movements were recorded as they participated in a newspaper reading experiment. The stimuli consisted of newspaper prototypes that were manipulated systematically according to two experimental conditions: (a) utilization of information graphics in conjunction with article text, and (b) variations of article placement on newspaper spreads. Viewing time of target articles was measured and compared between experimental conditions and control conditions. Readers tended to spend more time viewing articles with information graphics. They also tended to spend more time viewing articles in preferred spatial locations. Order of attention for target articles was also measured and compared between conditions. Readers tended to observe articles with information graphics later than in control conditions; articles with preferred placement was observed earlier than in control conditions. Suggestions about the pictorial properties and cognitive function of information graphics are made. Potential factors determining the spatial structure of scan paths are discussed. (Less)
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author
Holmberg, Nils
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
numerical analysis, Computer science, Newspaper design, Eye-tracking, Newspaper reading, systems, control, Datalogi, numerisk analys, system, kontroll
language
Arabic
id
1328870
date added to LUP
2006-04-12
date last changed
2009-04-20 11:13:59
@misc{1328870,
  abstract     = {Readers? eye movements were recorded as they participated in a newspaper reading experiment. The stimuli consisted of newspaper prototypes that were manipulated systematically according to two experimental conditions: (a) utilization of information graphics in conjunction with article text, and (b) variations of article placement on newspaper spreads. Viewing time of target articles was measured and compared between experimental conditions and control conditions. Readers tended to spend more time viewing articles with information graphics. They also tended to spend more time viewing articles in preferred spatial locations. Order of attention for target articles was also measured and compared between conditions. Readers tended to observe articles with information graphics later than in control conditions; articles with preferred placement was observed earlier than in control conditions. Suggestions about the pictorial properties and cognitive function of information graphics are made. Potential factors determining the spatial structure of scan paths are discussed.},
  author       = {Holmberg, Nils},
  keyword      = {numerical analysis,Computer science,Newspaper design,Eye-tracking,Newspaper reading,systems,control,Datalogi,numerisk analys,system,kontroll},
  language     = {ara},
  note         = {Student Paper},
  title        = {Eye movement patterns and newspaper design factors : An experimental approach},
  year         = {2004},
}