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Stereotyper i den virtuella världen. Hur visuella intryck påverkar deltagares uppfattningar av virtuella agenter

Holmér, Dan (2006)
Cognitive Science
Abstract
The purpose of this study is to examine how participants perceive virtual agents shown on a computer display. In particular, it is explored to what extent participants transfer gender and attraction stereotypes that are commonly applied in the physical world to virtual agents. Previous related studies have often explored only text or voice interfaces, without any visually appearing agents, and here indeed found evidence for a transfer of gender stereotypes. Our hypothesis was that the addition of a visual agent interface would reinforce this effect. The results support our hypothesis that participants transfer human gender and attraction stereotypes onto virtual agents, as well as that these processes are affected by the visual... (More)
The purpose of this study is to examine how participants perceive virtual agents shown on a computer display. In particular, it is explored to what extent participants transfer gender and attraction stereotypes that are commonly applied in the physical world to virtual agents. Previous related studies have often explored only text or voice interfaces, without any visually appearing agents, and here indeed found evidence for a transfer of gender stereotypes. Our hypothesis was that the addition of a visual agent interface would reinforce this effect. The results support our hypothesis that participants transfer human gender and attraction stereotypes onto virtual agents, as well as that these processes are affected by the visual representations of the agents. (Less)
Please use this url to cite or link to this publication:
author
Holmér, Dan
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Computer science, virtual agents, stereotypes, perception of people, Agenter(datorprogram), Media Equation, numerical analysis, systems, control, Datalogi, numerisk analys, system, kontroll
language
Swedish
id
1329508
date added to LUP
2006-09-11
date last changed
2009-04-20 11:09:55
@misc{1329508,
  abstract     = {The purpose of this study is to examine how participants perceive virtual agents shown on a computer display. In particular, it is explored to what extent participants transfer gender and attraction stereotypes that are commonly applied in the physical world to virtual agents. Previous related studies have often explored only text or voice interfaces, without any visually appearing agents, and here indeed found evidence for a transfer of gender stereotypes. Our hypothesis was that the addition of a visual agent interface would reinforce this effect. The results support our hypothesis that participants transfer human gender and attraction stereotypes onto virtual agents, as well as that these processes are affected by the visual representations of the agents.},
  author       = {Holmér, Dan},
  keyword      = {Computer science,virtual agents,stereotypes,perception of people,Agenter(datorprogram),Media Equation,numerical analysis,systems,control,Datalogi,numerisk analys,system,kontroll},
  language     = {swe},
  note         = {Student Paper},
  title        = {Stereotyper i den virtuella världen. Hur visuella intryck påverkar deltagares uppfattningar av virtuella agenter},
  year         = {2006},
}