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Unintentional retrieval of stereotype congruent memories

Andersson, Yvonne Eva Mari and Thilderkvist, Lis (2004)
Department of Psychology
Abstract
The present study investigated the prediction that the stereotype physical attractiveness produces automatic memory, this means automatic encoding and retrieval of stereotype congruent information. Furthermore, subjects' relationship between automatic memory and explicit prejudice was explored.

Forty-seven subjects participated in a novel implicit memory test. After conceptual priming, they judged the valence of "face-trait word" pairs, in old and new stimuli. Reaction times and self-reported prejudice levels were recorded.

Results confirmed automatic memory. However, participants failed to exhibit better automatic memory for stereotype congruent stimuli than for stereotype incongruent stimuli. Significant interactions showed that... (More)
The present study investigated the prediction that the stereotype physical attractiveness produces automatic memory, this means automatic encoding and retrieval of stereotype congruent information. Furthermore, subjects' relationship between automatic memory and explicit prejudice was explored.

Forty-seven subjects participated in a novel implicit memory test. After conceptual priming, they judged the valence of "face-trait word" pairs, in old and new stimuli. Reaction times and self-reported prejudice levels were recorded.

Results confirmed automatic memory. However, participants failed to exhibit better automatic memory for stereotype congruent stimuli than for stereotype incongruent stimuli. Significant interactions showed that participants unintentionally retrieved positive and negative traits together with attractive faces faster. A positive trend was found between subjects' automatic memory for stereotype prejudice information and their explicit prejudice attitude. The findings support automaticity of memory. (Less)
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author
Andersson, Yvonne Eva Mari and Thilderkvist, Lis
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
stereotyper, fördomar, minnet, memory, stereotypes, prejudice, Psychology, Psykologi
language
English
id
1331490
date added to LUP
2005-07-04
date last changed
2005-08-11
@misc{1331490,
  abstract     = {The present study investigated the prediction that the stereotype physical attractiveness produces automatic memory, this means automatic encoding and retrieval of stereotype congruent information. Furthermore, subjects' relationship between automatic memory and explicit prejudice was explored.

Forty-seven subjects participated in a novel implicit memory test. After conceptual priming, they judged the valence of "face-trait word" pairs, in old and new stimuli. Reaction times and self-reported prejudice levels were recorded.

Results confirmed automatic memory. However, participants failed to exhibit better automatic memory for stereotype congruent stimuli than for stereotype incongruent stimuli. Significant interactions showed that participants unintentionally retrieved positive and negative traits together with attractive faces faster. A positive trend was found between subjects' automatic memory for stereotype prejudice information and their explicit prejudice attitude. The findings support automaticity of memory.},
  author       = {Andersson, Yvonne Eva Mari and Thilderkvist, Lis},
  keyword      = {stereotyper,fördomar,minnet,memory,stereotypes,prejudice,Psychology,Psykologi},
  language     = {eng},
  note         = {Student Paper},
  title        = {Unintentional retrieval of stereotype congruent memories},
  year         = {2004},
}