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SUNET-satsningen på folkbiblioteken - en kartläggning av argumenteringen för och emot en anslutning

Willander, Linda (2001)
Division of ALM
Abstract
The purpose of this study is to analyse the offer from the ministry of education and cultural affairs to Swedish public libraries concerning a computerised connection to SUNET (the Swedish University Network). The study is based on analyses of the main texts from the campaign and interviews in order to identify arguments that caused the libraries to accept or decline the offer. My conclusions are that the marketing of the SUNET-offer was to a large extent filled with technicalities, and that the campaign failed to identify and focus on the true recipients the decision-makers. The wordings used in the written material were too negative and discouraging. In order to succeed with future concentrations concerning public libraries, it is... (More)
The purpose of this study is to analyse the offer from the ministry of education and cultural affairs to Swedish public libraries concerning a computerised connection to SUNET (the Swedish University Network). The study is based on analyses of the main texts from the campaign and interviews in order to identify arguments that caused the libraries to accept or decline the offer. My conclusions are that the marketing of the SUNET-offer was to a large extent filled with technicalities, and that the campaign failed to identify and focus on the true recipients the decision-makers. The wordings used in the written material were too negative and discouraging. In order to succeed with future concentrations concerning public libraries, it is vitally important to overcome the boundaries between the decision-makers in the local government, the people responsible for information technology and the library staff. (Less)
Please use this url to cite or link to this publication:
author
Willander, Linda
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
SUNET, folkbibliotek, Internet, internetanvändning, Documentation, information, library science, archivistics, Arkiv- och bibliotekskunskap, dokumentation
language
Swedish
id
1334063
date added to LUP
2001-01-19
date last changed
2014-04-11 14:17:01
@misc{1334063,
  abstract     = {The purpose of this study is to analyse the offer from the ministry of education and cultural affairs to Swedish public libraries concerning a computerised connection to SUNET (the Swedish University Network). The study is based on analyses of the main texts from the campaign and interviews in order to identify arguments that caused the libraries to accept or decline the offer. My conclusions are that the marketing of the SUNET-offer was to a large extent filled with technicalities, and that the campaign failed to identify and focus on the true recipients the decision-makers. The wordings used in the written material were too negative and discouraging. In order to succeed with future concentrations concerning public libraries, it is vitally important to overcome the boundaries between the decision-makers in the local government, the people responsible for information technology and the library staff.},
  author       = {Willander, Linda},
  keyword      = {SUNET,folkbibliotek,Internet,internetanvändning,Documentation, information, library science, archivistics,Arkiv- och bibliotekskunskap, dokumentation},
  language     = {swe},
  note         = {Student Paper},
  title        = {SUNET-satsningen på folkbiblioteken - en kartläggning av argumenteringen för och emot en anslutning},
  year         = {2001},
}