Advanced

Social sponsring - grädden på moset?

Mauritzson, Maggie and Olsson, Patrik (2004)
School of Social Work
Abstract
The purpose of this thesis is to describe the concept of social sponsorship within the public sector as well as the phenomena itself. The focus will be on the following topics: - What is the general conception regarding social sponsorship? - How is it possible to explain the growth of sponsorship? - What kind of business and welfare areas are in contact with social sponsorship? - What are the prospects of social sponsorship in the future? The method used is non-experimental, qualitative and descriptive. It is a study of the phenomenon social sponsorship connected to the Mc Donalds´s sponsorship of the Ronald McDonald House at the University hospital in Lund. The main results are as follows: - There is no established definition of social... (More)
The purpose of this thesis is to describe the concept of social sponsorship within the public sector as well as the phenomena itself. The focus will be on the following topics: - What is the general conception regarding social sponsorship? - How is it possible to explain the growth of sponsorship? - What kind of business and welfare areas are in contact with social sponsorship? - What are the prospects of social sponsorship in the future? The method used is non-experimental, qualitative and descriptive. It is a study of the phenomenon social sponsorship connected to the Mc Donalds´s sponsorship of the Ronald McDonald House at the University hospital in Lund. The main results are as follows: - There is no established definition of social sponsorship. - The growth of social sponsorship can be explained mainly by the will of firms to market and strengthen their brand. There is also gap given to this due to recess within the public sector. - There are currently just a few examples of firms in welfare areas connected to social sponsorship. - Our research also points towards a future increase in social sponsorship. (Less)
Please use this url to cite or link to this publication:
author
Mauritzson, Maggie and Olsson, Patrik
supervisor
organization
year
type
M2 - Bachelor Degree
subject
keywords
Social problems and welfare, national insurance, Sociala problem, social välfärd, socialförsäkring
language
Swedish
id
1359156
date added to LUP
2004-11-08
date last changed
2004-11-08
@misc{1359156,
  abstract     = {The purpose of this thesis is to describe the concept of social sponsorship within the public sector as well as the phenomena itself. The focus will be on the following topics: - What is the general conception regarding social sponsorship? - How is it possible to explain the growth of sponsorship? - What kind of business and welfare areas are in contact with social sponsorship? - What are the prospects of social sponsorship in the future? The method used is non-experimental, qualitative and descriptive. It is a study of the phenomenon social sponsorship connected to the Mc Donalds´s sponsorship of the Ronald McDonald House at the University hospital in Lund. The main results are as follows: - There is no established definition of social sponsorship. - The growth of social sponsorship can be explained mainly by the will of firms to market and strengthen their brand. There is also gap given to this due to recess within the public sector. - There are currently just a few examples of firms in welfare areas connected to social sponsorship. - Our research also points towards a future increase in social sponsorship.},
  author       = {Mauritzson, Maggie and Olsson, Patrik},
  keyword      = {Social problems and welfare, national insurance,Sociala problem, social välfärd, socialförsäkring},
  language     = {swe},
  note         = {Student Paper},
  title        = {Social sponsring - grädden på moset?},
  year         = {2004},
}