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Definition of distribution archetypes for aseptic carton-packaged products in South America

Pena, Amanecer and Gomez, Isabella (2008) MTT920 20081
Packaging Logistics
Abstract (Swedish)
Product integrity depends on the way the package is handled and transported; therefore packaging
has a big impact on logistics, costs and efficiency along the entire distribution chain. Damaged or
leaking packages are the result of an inconvenient distribution, and lead to product waste and a
negative image of the brands involved. Even though Tetra Pak gives guidelines and
recommendations concerning correct product handling and transportation to their customers, the
logistic process depends directly on the clients and on the local conditions along the distribution
chain.
Using a multiple case study design, this research focuses on describing the distribution chain for
the ambient carton-packaging sector in South America from Tetra... (More)
Product integrity depends on the way the package is handled and transported; therefore packaging
has a big impact on logistics, costs and efficiency along the entire distribution chain. Damaged or
leaking packages are the result of an inconvenient distribution, and lead to product waste and a
negative image of the brands involved. Even though Tetra Pak gives guidelines and
recommendations concerning correct product handling and transportation to their customers, the
logistic process depends directly on the clients and on the local conditions along the distribution
chain.
Using a multiple case study design, this research focuses on describing the distribution chain for
the ambient carton-packaging sector in South America from Tetra Pak’s customers to the
retailers. The results reflect the distribution of dairy and juice products in the three main markets
for Tetra Pak in this continent: Brazil, Argentina and Venezuela. Applying a questionnaire to
different actors involved in the physical process of distribution, such as producers, distributors,
wholesalers, retailers and Tetra Pak’s employees, both levels of analysis were developed: specific
industry cases and the country’s overview. The distribution flows are presented through
distribution archetypes and the parameters affecting these flows are also pointed out.
Despite the primary objective of this research was to build a generic view of the distribution
archetypes in South America, after analyzing the selected countries, it became clear that
generalizations at such a broad level cannot be made.
In order to link the parameters with the distribution flow or archetypes, a tool was developed. In
this tool, the level of risk for package damage is measured in terms of the effect of the different
parameters over the whole distribution flow.
The method and the tools resulting from this research could be established as an operational tool
within Tetra Pak. The risk assessment tool will enable the company to optimize distribution
solutions for new products as well as to increase effectiveness when dealing with distribution
problems. (Less)
Please use this url to cite or link to this publication:
author
Pena, Amanecer and Gomez, Isabella
supervisor
organization
course
MTT920 20081
year
type
H2 - Master's Degree (Two Years)
subject
keywords
South America, distribution archetypes, Packaging logistics
language
English
id
1365827
date added to LUP
2009-03-31 11:24:09
date last changed
2011-03-15 13:20:02
@misc{1365827,
  abstract     = {Product integrity depends on the way the package is handled and transported; therefore packaging
has a big impact on logistics, costs and efficiency along the entire distribution chain. Damaged or
leaking packages are the result of an inconvenient distribution, and lead to product waste and a
negative image of the brands involved. Even though Tetra Pak gives guidelines and
recommendations concerning correct product handling and transportation to their customers, the
logistic process depends directly on the clients and on the local conditions along the distribution
chain.
Using a multiple case study design, this research focuses on describing the distribution chain for
the ambient carton-packaging sector in South America from Tetra Pak’s customers to the
retailers. The results reflect the distribution of dairy and juice products in the three main markets
for Tetra Pak in this continent: Brazil, Argentina and Venezuela. Applying a questionnaire to
different actors involved in the physical process of distribution, such as producers, distributors,
wholesalers, retailers and Tetra Pak’s employees, both levels of analysis were developed: specific
industry cases and the country’s overview. The distribution flows are presented through
distribution archetypes and the parameters affecting these flows are also pointed out.
Despite the primary objective of this research was to build a generic view of the distribution
archetypes in South America, after analyzing the selected countries, it became clear that
generalizations at such a broad level cannot be made.
In order to link the parameters with the distribution flow or archetypes, a tool was developed. In
this tool, the level of risk for package damage is measured in terms of the effect of the different
parameters over the whole distribution flow.
The method and the tools resulting from this research could be established as an operational tool
within Tetra Pak. The risk assessment tool will enable the company to optimize distribution
solutions for new products as well as to increase effectiveness when dealing with distribution
problems.},
  author       = {Pena, Amanecer and Gomez, Isabella},
  keyword      = {South America,distribution archetypes,Packaging logistics},
  language     = {eng},
  note         = {Student Paper},
  title        = {Definition of distribution archetypes for aseptic carton-packaged products in South America},
  year         = {2008},
}