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Exploring mobile video streaming for socializing with new media tools

Håkansson, Jenny (2009) MAM920 20082
Ergonomics and Aerosol Technology
Abstract (Swedish)
Mobile video streaming lets anyone send live video from their mobile phone to the Internet, available for millions to view in real-time. This is a very powerful technology that can be expected to grow in the next few years. This thesis has explored mobile video streaming as a core component in new media tools. It has particularly investigated the possibilities of creating and maintaining a relation between producers and consumers of videos. By evaluating and benchmarking existing mobile video streaming services a white space was identified on the market. With this white space in mind, a conceptualization phase was performed. It resulted in five concepts of possible future ways of using mobile video streaming technology. One of these... (More)
Mobile video streaming lets anyone send live video from their mobile phone to the Internet, available for millions to view in real-time. This is a very powerful technology that can be expected to grow in the next few years. This thesis has explored mobile video streaming as a core component in new media tools. It has particularly investigated the possibilities of creating and maintaining a relation between producers and consumers of videos. By evaluating and benchmarking existing mobile video streaming services a white space was identified on the market. With this white space in mind, a conceptualization phase was performed. It resulted in five concepts of possible future ways of using mobile video streaming technology. One of these concepts was taken further and actualized in a prototype, Malmö Mobilecast. Malmö Mobilecast was then put in real use for eight days during Malmöfestivalen, a yearly urban festival in Malmö. Six bloggers were making live video broadcasts from the festival that could be seen on a screen in a tent at Mölleplatsen, one of the main sites of the festival. Viewers had the possibility of subscribing to one or more of the bloggers. The result was a different experience for subscribing viewers compared to nonsubscribing viewers. While non-subscribing viewers struggled with placing the video in a context, subscribing viewers appreciated the video content better and most of the times understood the context.
Furthermore, the bloggers were exposed to two kinds of broadcasting
experiences, one where there was no interaction with the viewers and one
where the viewers sent text messages to the bloggers during the broadcast.
Again, the result was two different experiences. Once the bloggers had been
given a taste of interaction they experienced a feeling of “emptiness”
throughout their following broadcasts without interaction. The development and subsequent use of Malmö Mobilecast constituted a platform for a discussion on how to proceed to reach future successful mobile video streaming applications. Essentially, it was concluded that specifically
targeted services with interaction between producers and consumers is an
approach that is interesting to explore further. (Less)
Please use this url to cite or link to this publication:
author
Håkansson, Jenny
supervisor
organization
course
MAM920 20082
year
type
H2 - Master's Degree (Two Years)
subject
language
English
id
1432263
date added to LUP
2009-10-21 10:42:15
date last changed
2009-10-21 10:42:15
@misc{1432263,
  abstract     = {Mobile video streaming lets anyone send live video from their mobile phone to the Internet, available for millions to view in real-time. This is a very powerful technology that can be expected to grow in the next few years. This thesis has explored mobile video streaming as a core component in new media tools. It has particularly investigated the possibilities of creating and maintaining a relation between producers and consumers of videos. By evaluating and benchmarking existing mobile video streaming services a white space was identified on the market. With this white space in mind, a conceptualization phase was performed. It resulted in five concepts of possible future ways of using mobile video streaming technology. One of these concepts was taken further and actualized in a prototype, Malmö Mobilecast. Malmö Mobilecast was then put in real use for eight days during Malmöfestivalen, a yearly urban festival in Malmö. Six bloggers were making live video broadcasts from the festival that could be seen on a screen in a tent at Mölleplatsen, one of the main sites of the festival. Viewers had the possibility of subscribing to one or more of the bloggers. The result was a different experience for subscribing viewers compared to nonsubscribing viewers. While non-subscribing viewers struggled with placing the video in a context, subscribing viewers appreciated the video content better and most of the times understood the context.
Furthermore, the bloggers were exposed to two kinds of broadcasting
experiences, one where there was no interaction with the viewers and one
where the viewers sent text messages to the bloggers during the broadcast.
Again, the result was two different experiences. Once the bloggers had been
given a taste of interaction they experienced a feeling of “emptiness”
throughout their following broadcasts without interaction. The development and subsequent use of Malmö Mobilecast constituted a platform for a discussion on how to proceed to reach future successful mobile video streaming applications. Essentially, it was concluded that specifically
targeted services with interaction between producers and consumers is an
approach that is interesting to explore further.},
  author       = {Håkansson, Jenny},
  language     = {eng},
  note         = {Student Paper},
  title        = {Exploring mobile video streaming for socializing with new media tools},
  year         = {2009},
}