Att skapa förutsättningar för legitimitet i en komplex omvärld - i organisationens roll som socialt ansvarstagande aktör
(2009)Department of Strategic Communication
- Abstract
- Purpose: The purpose of this master thesis is to explain how organizations, as an actor of corporate social responsibility, can create conditions for legitimacy in a complex world. Method: To address how organizations can create conditions for legitimacy we accomplish qualitative interviews with Communication managers and CSR managers in five Swedish social responsible organizations. Findings: The study shows that corporate social responsible organizations should develop sense-making communication strategies and communication strategies that aim to co-create with stakeholders. This implies that organizations should develop a holistic and sense-making perspective in order to create conditions for legitimacy in a complex society.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1465331
- author
- Edvinsson, Petra and Ankeraa, Therese
- supervisor
- organization
- year
- 2009
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- corporate social responsibility, communication, legitimacy, strategy
- language
- Swedish
- id
- 1465331
- date added to LUP
- 2009-08-20 00:00:00
- date last changed
- 2018-10-18 10:07:53
@misc{1465331, abstract = {{Purpose: The purpose of this master thesis is to explain how organizations, as an actor of corporate social responsibility, can create conditions for legitimacy in a complex world. Method: To address how organizations can create conditions for legitimacy we accomplish qualitative interviews with Communication managers and CSR managers in five Swedish social responsible organizations. Findings: The study shows that corporate social responsible organizations should develop sense-making communication strategies and communication strategies that aim to co-create with stakeholders. This implies that organizations should develop a holistic and sense-making perspective in order to create conditions for legitimacy in a complex society.}}, author = {{Edvinsson, Petra and Ankeraa, Therese}}, language = {{swe}}, note = {{Student Paper}}, title = {{Att skapa förutsättningar för legitimitet i en komplex omvärld - i organisationens roll som socialt ansvarstagande aktör}}, year = {{2009}}, }