Advanced

Att skapa förutsättningar för legitimitet i en komplex omvärld - i organisationens roll som socialt ansvarstagande aktör

Edvinsson, Petra and Ankeraa, Therese (2009)
Department of Strategic Communication
Abstract
Purpose: The purpose of this master thesis is to explain how organizations, as an actor of corporate social responsibility, can create conditions for legitimacy in a complex world. Method: To address how organizations can create conditions for legitimacy we accomplish qualitative interviews with Communication managers and CSR managers in five Swedish social responsible organizations. Findings: The study shows that corporate social responsible organizations should develop sense-making communication strategies and communication strategies that aim to co-create with stakeholders. This implies that organizations should develop a holistic and sense-making perspective in order to create conditions for legitimacy in a complex society.
Please use this url to cite or link to this publication:
author
Edvinsson, Petra and Ankeraa, Therese
supervisor
organization
year
type
H2 - Master's Degree (Two Years)
subject
keywords
corporate social responsibility, communication, legitimacy, strategy
language
Swedish
id
1465331
date added to LUP
2009-08-20 00:00:00
date last changed
2018-10-18 10:07:53
@misc{1465331,
  abstract     = {Purpose: The purpose of this master thesis is to explain how organizations, as an actor of corporate social responsibility, can create conditions for legitimacy in a complex world. Method: To address how organizations can create conditions for legitimacy we accomplish qualitative interviews with Communication managers and CSR managers in five Swedish social responsible organizations. Findings: The study shows that corporate social responsible organizations should develop sense-making communication strategies and communication strategies that aim to co-create with stakeholders. This implies that organizations should develop a holistic and sense-making perspective in order to create conditions for legitimacy in a complex society.},
  author       = {Edvinsson, Petra and Ankeraa, Therese},
  keyword      = {corporate social responsibility,communication,legitimacy,strategy},
  language     = {swe},
  note         = {Student Paper},
  title        = {Att skapa förutsättningar för legitimitet i en komplex omvärld - i organisationens roll som socialt ansvarstagande aktör},
  year         = {2009},
}