How Collective Marks Can Help Protect the Products of Guatemalan Artisans' Small Businesses in the Local and International Market?
(2007)Department of Law
- Abstract
- The purpose of this work was to scrutinize and investigate how collective marks can help protect works of Guatemalan artisans' small businesses in the local and international market by promoting them as an organization-association or cooperative. The first chapter contains the introduction of this paper. It is composed by the background of the work, the objective, delimitations, method and outline. The second chapter sets out the common characteristics of Guatemalan craftworks and artisans' enterprises. The model of collective efficiency is explained and how it has improved the performance of small enterprises generally, and particularly, the members of current artisans' small businesses organizations in Guatemala. The current IP... (More)
- The purpose of this work was to scrutinize and investigate how collective marks can help protect works of Guatemalan artisans' small businesses in the local and international market by promoting them as an organization-association or cooperative. The first chapter contains the introduction of this paper. It is composed by the background of the work, the objective, delimitations, method and outline. The second chapter sets out the common characteristics of Guatemalan craftworks and artisans' enterprises. The model of collective efficiency is explained and how it has improved the performance of small enterprises generally, and particularly, the members of current artisans' small businesses organizations in Guatemala. The current IP protection of artisans' works in Guatemala is also analysed. Next, it is suggested that by taking advantage of the current business organizations, artisans might obtain optimum IP protection of their goods by making use of collective marks. The third chapter discusses and analyses collective marks. It defines what a collective mark is, and explains its function, regulations, national legislation and benefits for small artisans' businesses. In addition, similar IP figures to collective marks are analysed and compared in order to establish why in this context collective marks were recommended. The fourth chapter sets out the international instruments, which regulate collective marks, in order to establish if Guatemalan small artisan business can protect their works on an international level. The application of multilateral IP agreements, as well as regional legislations, particularly the E.U. and U.S. legislation are studied and analyzed. Finally, the concluding chapter contains an analysis and discussion about how collective marks can help Guatemalan small artisan businesses protect their products in the national and international market. It remarks how collective marks can help strengthen the development of Guatemalan artisans' small business grouped in associations or cooperatives by allowing them to create a joint image that might identify their products in the local and international market, while reducing their individual investment. Such marks might also help artisans to prevent others from illegitimate using the reputation and quality of the products they manufacture. Collective marks rarely used in the Guatemalan market, can be a great strategy to promote craftworks of local artisans. It can also represent a competitive advantage in the international market. However, it must be kept in mind that a collective mark alone would not bring the most profits unless accompanied by a strong marketing strategy. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1555222
- author
- Contreras Aguilera, Maria Gabriela
- supervisor
- organization
- year
- 2007
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- International Human Rights Law and Intellectual Property Rights
- language
- English
- id
- 1555222
- date added to LUP
- 2010-03-08 15:23:06
- date last changed
- 2010-03-08 15:23:06
@misc{1555222,
abstract = {{The purpose of this work was to scrutinize and investigate how collective marks can help protect works of Guatemalan artisans' small businesses in the local and international market by promoting them as an organization-association or cooperative. The first chapter contains the introduction of this paper. It is composed by the background of the work, the objective, delimitations, method and outline. The second chapter sets out the common characteristics of Guatemalan craftworks and artisans' enterprises. The model of collective efficiency is explained and how it has improved the performance of small enterprises generally, and particularly, the members of current artisans' small businesses organizations in Guatemala. The current IP protection of artisans' works in Guatemala is also analysed. Next, it is suggested that by taking advantage of the current business organizations, artisans might obtain optimum IP protection of their goods by making use of collective marks. The third chapter discusses and analyses collective marks. It defines what a collective mark is, and explains its function, regulations, national legislation and benefits for small artisans' businesses. In addition, similar IP figures to collective marks are analysed and compared in order to establish why in this context collective marks were recommended. The fourth chapter sets out the international instruments, which regulate collective marks, in order to establish if Guatemalan small artisan business can protect their works on an international level. The application of multilateral IP agreements, as well as regional legislations, particularly the E.U. and U.S. legislation are studied and analyzed. Finally, the concluding chapter contains an analysis and discussion about how collective marks can help Guatemalan small artisan businesses protect their products in the national and international market. It remarks how collective marks can help strengthen the development of Guatemalan artisans' small business grouped in associations or cooperatives by allowing them to create a joint image that might identify their products in the local and international market, while reducing their individual investment. Such marks might also help artisans to prevent others from illegitimate using the reputation and quality of the products they manufacture. Collective marks rarely used in the Guatemalan market, can be a great strategy to promote craftworks of local artisans. It can also represent a competitive advantage in the international market. However, it must be kept in mind that a collective mark alone would not bring the most profits unless accompanied by a strong marketing strategy.}},
author = {{Contreras Aguilera, Maria Gabriela}},
language = {{eng}},
note = {{Student Paper}},
title = {{How Collective Marks Can Help Protect the Products of Guatemalan Artisans' Small Businesses in the Local and International Market?}},
year = {{2007}},
}