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My Color

Sörensen, Sara (2009) IDE820 20071
Industrial Design
Abstract
Today people put more and more time, effort and money into renovating
and improving their homes. It is no longer only craftsmen that do the work,
instead there is an up coming trend which shows that a lot of the work is
done by the private consumers themselves.
According to the present study, products that by tradition have been targeted
to men should be marketed for women since this is the growing
consumer group of painting material. This project aimed to design and
develop a concept for a new product line of paintbrushes that met the
demands of this female target group.
The result is a paint tool kit that includes five designed paintbrushes, a tray,
tape and plastic cover. All the basic things needed to repaint your home,
... (More)
Today people put more and more time, effort and money into renovating
and improving their homes. It is no longer only craftsmen that do the work,
instead there is an up coming trend which shows that a lot of the work is
done by the private consumers themselves.
According to the present study, products that by tradition have been targeted
to men should be marketed for women since this is the growing
consumer group of painting material. This project aimed to design and
develop a concept for a new product line of paintbrushes that met the
demands of this female target group.
The result is a paint tool kit that includes five designed paintbrushes, a tray,
tape and plastic cover. All the basic things needed to repaint your home,
gathered in a portable and appealing package that contains clear and
understandable information about the product and instructions on how
to use them. Painting tools that are developed to better fit the needs of
a female target group, and with a design that attracts women as well as
men. (Less)
Please use this url to cite or link to this publication:
author
Sörensen, Sara
supervisor
organization
course
IDE820 20071
year
type
H2 - Master's Degree (Two Years)
subject
keywords
female target group, paint tool kit, Design, painting tools
report number
ISRN: LUT-DVIDE/EX—09/50119—SE
ISSN
ISRN
language
English
id
1566896
date added to LUP
2010-03-12 12:03:02
date last changed
2012-11-05 14:18:46
@misc{1566896,
  abstract     = {Today people put more and more time, effort and money into renovating
and improving their homes. It is no longer only craftsmen that do the work,
instead there is an up coming trend which shows that a lot of the work is
done by the private consumers themselves.
According to the present study, products that by tradition have been targeted
to men should be marketed for women since this is the growing
consumer group of painting material. This project aimed to design and
develop a concept for a new product line of paintbrushes that met the
demands of this female target group.
The result is a paint tool kit that includes five designed paintbrushes, a tray,
tape and plastic cover. All the basic things needed to repaint your home,
gathered in a portable and appealing package that contains clear and
understandable information about the product and instructions on how
to use them. Painting tools that are developed to better fit the needs of
a female target group, and with a design that attracts women as well as
men.},
  author       = {Sörensen, Sara},
  issn         = {ISRN},
  keyword      = {female target group,paint tool kit,Design,painting tools},
  language     = {eng},
  note         = {Student Paper},
  title        = {My Color},
  year         = {2009},
}